According to VentureBeat, Apple now rejects app’s submission into the App Store, no matter it is iOS App Store or Mac App Store,  if the name of apps contains any information about the price. That is to say, developers are no longer allowed to add words like free or any discount allusions in the name and other metadata.

The thing goes like this, Chris Apostle, chief revenue officer at mobile marketing company Moburst, told VentureBeat in an email that the company found out about the change while working with its customers’ iOS apps. They typically inserted the word “free” in a given app’s name and screenshots, but then app updates were rejected.

The company received a rejection message with following content.

Your app’s name, icons, screenshots, or previews to be displayed on the App Store include references to your app’s price, which is not considered a part of these metadata items.

Please remove any references to your app’s price from your app’s name, including any references to your app being free or discounted. If you would like to advertise changes to your app’s price, it would be appropriate to include this information in the app description. Changes to your app’s price can be made in the Pricing and Availability section of iTunes Connect.


Existing Apps Are Not Involved

According to VentureBeat, an Apple spokesperson has confirmed the changes, however, no further comment was made. When we try to search apps in the App Store and Mac Apple Store, there are still apps with free in their names and screenshots. These changes seem not affect existing apps in store, however, it is likely that updates with information like this will be injected in the future.